Lakai

lakaiLakai es una compañía estadounidense de fabricación de calzado skate y ropa urbana. Fue fundada en 1999 por Mike Carroll y Rick Howard, co-fundadores de Girl Skateboards, con base en Torrance, California. Lakai forma parte del grupo Crailtap, junto a Chocolate Skateboards, Girl Skateboards, Royal Trucks, Fourstar Clothing, Ruby Republic y Skate Mental. Es distribuido por Podium Distribution.

Tim Gavin, entonces director de marketing de Podium Distribution, tuvo un importante éxito con DVS Shoe Company. Además, ya conocía a Carroll y a Howard de la anterior etapa de éstos en Girl, por lo que les propuso entrar en Podium. Desde entonces, Lakai se ha convertido en una de las compañías de calzado skate más importantes del mercado, logrando la inclusión en su equipo de Eric Koston, uno de los skaters más influyentes del mundo.

La compañía ha lanzado dos vídeos desde su creación, Beware of the Flare, en junio de 2002, y Fully Flared, en noviembre de 2007.

Lakai Footwear Limited is an American footwear company based in Torrance, California that creates shoes designed for and inspired by skateboarding. Lakai was founded by professional skateboarders and Girl Skateboards co-founders Mike Carroll and Rick Howard in 1999. Lakai Limited Footwear is part of the Crailtap Distribution along with companies Girl Skateboards, Fourstar Clothing, Royal Trucks, and Chocolate Skateboards.

Both Carroll and Howard decided that they wanted to make a contribution to the skate footwear industry by founding their own company rather than being sponsored.At the time that the Lakai idea was conceived, both riders had left their positions on the DC Shoes team roster.

Former Chocolate skateboard team member Scott Johnston was involved with the Lakai brand since the inception of the company and, as of March 2013, is the Lakai Footwear Design Director. Johnston first began design work for Lakai in 2007 and the Fully Flared served as an unofficial end point for his professional skateboarding career; as Johnston explained to ESPN: “… that was my plan, to end on a good note and not bleed this career dry the way some guys do by not letting it go. Skating was so good to me, and I want to be good to it and not be one of those guys that won’t go away. I still skate, I don’t need to get paid for it, though.”